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Marketing Management (What is Marketed? (Goods, Services, Events,…
Marketing Management
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Reference groups
Reference groups
All the groups that have a direct ( face-to-face) or indirect influence on their attitudes or behaviors.
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Primary groups
Whom the person interacts fairly, continuously and informally , such as family, friends, neighbors and coworkers.
Secondary group
Groups such as religious, professional and trade-union groups, which tend to be more formal and require less continuous interaction.
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Four P's of Marketing
Place
Channels, Coverage, Assortments, Locations, Inventory, Transport
Promotion
Sales promotion, Advertising, Sales Force
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Product
Variety, Quality, Design, Features
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Market Segmentation
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Capture value
Gather data, and continue to create loyal customers.
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What is Marketing?
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Marketing Management
The art and science of choosing target markets and getting, keeping and growing customers through creating delivering and communicating superior customer value.