Personal Brand Archetypes (Motivated by Self-worth (Hero/Warrior/ (Being…
Personal Brand Archetypes
Motivated by Self-worth
Brave, determined and skilful , tough and courageous,
arrogant, aggressive and ruthless.
good quality and superior to their competition, persists in difficult times. overcome a challenge
driven and charismatic
fundamental laws of science and metaphysics to understand how to transform situations, influence people, and transform visions into reality
KNOWLEDGE - grow wiser or influence people
wise, articulate and open-minded,
find the wisdom in every situation
Motivated by Freedom
Imaginative, Artists, creative, innovative, unique
self-indulgent, melodramatic and narcissistic.
Exceptional, enduring works
Motivated by Structure
confident, responsible and fair, polished and often very ‘masculine’, controling
Being the lead in their field
Count On (Promise)
Free, Happy, Enthusiastic, spontaneous, trusting
SIMPLICITY: , optimistic, honest
Pure, simple, trustworthy
Egalitarian (Everyman/ Regular Guy)
friendly, empathetic and reliable, down-to-earth
inherent worth and dignity of all- trust, teaching through empathy, realism and street smarts,
Count on (Promise)
BELONGING: quality and dependability in their brands.
Motivated by People
Entertainment and silliness: outrageous imagery and often tease their customers affectionately.
good time, live in the moment and enjoy life
joyful, carefree and original,
, sensuality, pleasure
experience pleasure, achieve intimacy and follow bliss.
passionate, magnetic, glamourous
protect and care for others, safety and support
masochistic, manipulative and codependent.
compassionate, generous and strong