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Personal Brand Archetypes (Motivated by Self-worth (Hero/Warrior/ (Being…
Personal Brand Archetypes
Motivated by Self-worth
Hero/Warrior/
Being
Brave, determined and skilful , tough and courageous,
arrogant, aggressive and ruthless.
Commitment
Triumph
Count on
good quality and superior to their competition, persists in difficult times. overcome a challenge
Magician (Charmer)
Being
driven and charismatic
Commitment
fundamental laws of science and metaphysics to understand how to transform situations, influence people, and transform visions into reality
Count On
KNOWLEDGE - grow wiser or influence people
Sage (Guide/Guru/Mentor)
Being
wise, articulate and open-minded,
Commitment
find the wisdom in every situation
Count on
WISDOM
Motivated by Freedom
Renegade
Being
Count on
Seeker/Explorer
Idealist/Creator
Being
Imaginative, Artists, creative, innovative, unique
self-indulgent, melodramatic and narcissistic.
Commitment
Authenticity
Count on
Exceptional, enduring works
Motivated by Structure
Ruler
Being
confident, responsible and fair, polished and often very ‘masculine’, controling
Commitment
Being the lead in their field
Count On (Promise)
Power
Innocent/Dreamer/Romantic
Being
Free, Happy, Enthusiastic, spontaneous, trusting
Count on
SIMPLICITY: , optimistic, honest
Commitment
Pure, simple, trustworthy
Egalitarian (Everyman/ Regular Guy)
Being
friendly, empathetic and reliable, down-to-earth
Commitment (Values)
inherent worth and dignity of all- trust, teaching through empathy, realism and street smarts,
Count on (Promise)
BELONGING: quality and dependability in their brands.
Commitment
PEOPLPE FOCUSED
Motivated by People
Jester
Count On
Entertainment and silliness: outrageous imagery and often tease their customers affectionately.
Commitment
good time, live in the moment and enjoy life
Being
joyful, carefree and original,
Lover
Count On
PASSION
, sensuality, pleasure
Commitment
experience pleasure, achieve intimacy and follow bliss.
Being
passionate, magnetic, glamourous
Caregiver/Nurturer/Saint
Count On
protect and care for others, safety and support
Commitment/Promise
RECOGNITION
Being
masochistic, manipulative and codependent.
compassionate, generous and strong