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BACHELOR THESIS (Research (Context analysis (Environment (4* properties),…
BACHELOR THESIS
Research
Context analysis
People
Environment
4* properties
Market
Online marketing/ CRM/ Relationship marketing
Desk Research
Literature review
Articles about social customer relationship management
Articles about analyzing social media channels
Articles about social media implementation and its effects
Articles about relationship management
Articles about CRM
Field Research
Collecting hard data
Amadore Zeeland
De Kamperduinen?
Arion?
Arneville?
Conducting interviews
Jerry van Zuijlen?
Natasja de Gast?
Generating ideas for a topic
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Looking into past projects
Deciding on a topic
The application of Social CRM within 4* properties in Zeeland
Reading literature
Deciding on a topic
The application of Social CRM within 4* properties in Zeeland
Organizing
Writing a literature review
Transcribing the interviews
Make summary
Conclusion/ findings
Recommendation
Comparing findings
Similarities
Write advice
Differences
Write advice