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Goal: Increase Sales (Product & service awareness (Employees'…
Goal:
Increase Sales
Product & service awareness
Employees' knowledge of products & services
Employee training
Employee certification
Customers' knowledge of products & services
Marketing / Brand investment
Cross-selling opportunities
Measures & rewards for employees who cross-sell
Customer incentives
Offline & online sales channel effectiveness
At the branch
Customer-Employee face time
Empowerment-level of customer-facing employees
Digital / Online
Number and effectiveness of platforms
Website
Mobile
Ease of use / sophistication
Online 24/7 customer support
Rates & Regulations
Bank rates
Industry benchmarks
Laws & regulations