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Why Old Navy is profitable (tremendous savings (buying in bulk (COSTCO),…
Why Old Navy is profitable
quality is relative
'one and done' clothing
creative marketing
holiday deals
throwback celebrity endorsers
"Because it makes you think of a time when Luke Perry and $29.90 for jeans was totally out of your league."
tremendous savings
BOGO
buying in bulk
COSTCO
'trying to save a buck'
huge selection
something for everyone
the whole family
all-seasons
1st choice for the poor
SPAM
name brand < value
Honda
"It doesn't have to be first in its class, it just has to last through the school year."
(opp) name brand > value
Whole Foods
Mercedes/BMW/Rolls Royce/Ferrari/Land Rover
Living in expensive cities
Starbucks
"Because some people don't like the idea of a caramel macchiato costing more than a pair of khakis"
saving money > being cool
driving a shitty car
saving for 1 big purchase vs. lots of little purchases
coupons