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Meeting 1: 01.16.2017 (BMC Blocks (9) (3. Channels [J] (interface with…
Meeting 1: 01.16.2017
BMC Blocks (9)
1. Customer Segments [M]
who to serve?
who to ignore?
2. Value [Y]
bundle of benefits
3. Channels [J]
interface with customers
raising awareness
help customers see value
after-sale support
4. Customer Relationships [M]
nature of our communication
personal?
automated?
motives
customer retention
boost sales
customer experience
5. Revenue Streams [S]
truly willing to pay?
pricing mechanisms
one-time?
ongoing?
what effect does this have on customer?
6. Key Resources [J] or [Y]
designer?
manufacturer?
researcher?
human resources?
mechanical parts?
knowledge workers?
owned?
leased?
given by key partners?
7. Key Activities [J] or [Y]
core competencies
tasks that occupy most time
deep/shallow activities
problem solving?
supply chain management?
technical development?
sales?
8. Key Partnerships [J]
network of suppliers
partners that provide resources
types
buyer-supplier
joint venture
join other drone startups
bundle deals with other drones
coopetition
strategic alliances
9. Cost Structure [S]
calculate our costs
hiring
R&D
sales
technicians
producing
how long to develop?
cost of materials?
cost of labour?
keeping customers
warranty
returns
freebies
Goals
1. Solidify meeting time
2. BMC block allocations
how can I contribute in my part?
3. Soft deadlines
intermediate dates
4. Discuss Care Drone problems
BMC
connected
make sense together :star:
recognize key partners if we
rely on certain suppliers
distributors to provide key resources
partners to help distribute
tell story
introduce Care Drone for first time
convey value in few words
could someone new understand your canvas?
profitability
numbers test
all revenue streams
won't have any if they don't care
all costs
R&D?
sales?
Our Challenges
:red_cross:
1. Tool is unnecessary
business don't care enough
:red_flag:
easy fix for something they always do
reduce barriers to use
(e.g., certification, knowledge)
trust certified patrollers more
hesitant to lay off
usable by existing employees
path of least resistance
stick with existing methods
innovative way to make business easier for resorts
first aid kit not useful enough
modify function -> resort maintenance
3. Our Startup
too expensive
lots of $ for legitimate camera and microphone
tech partnerships
GoPro
can it even be done?
drone industry undeveloped
possible in 5 years?
install existing parts to existing drone
too advanced
can't afford technical knowledge workers
assume we will have it?
2. Tool technicality
don't have anybody to
continually operate
must hire someone new
merges with job description
of trail maintenance staff
too difficult to use
don't want to learn or get certified
propose low-difficulty way of using
crashes -> loss of investment
:red_flag:
drone does not move much
instead scans area
performance over distance :red_flag:
loss of connection
driver follows drone and
uses it above head
Hand In
:checkered_flag:
10 days left
1. Canvas
whole poster
9 blocks
2. Environmental Context
1 page double-spaced
how environment impacts our
model
3. Project Management Planning Tool
3–5 page screenshots
what, when, who and how
Our Solutions
:check: