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A Study on Service Quality Among Korean Cosmetics Companies (6. Data…
A Study on Service Quality Among Korean Cosmetics Companies
1.Executive Summary
3. Objectives
3.1 Project Purpose
3.2 Project Aim and Scope
2. Introduction
2.1 Background - The Korean Cosmetics Industry
2.1.2. Benchmark Company 1- Laneige
2.1.3. Benchmark Company 2- The Faceshop
2.1.1 Main Company- Innisfree
4. Project Description
4.1 Assessment Criteria
4.2 Assessment Approach
5. Data Collection
5.1 Details of Visit
5.1.2. Benchmark company 1- Laneige
5.1.1 Main Company- Innisfree
5.1.3 Benchmark Company 2- The Face Shop
7. Recommendations
7.1 Areas of improvement
7.2 Pitfalls to avoid
6. Data Analysis
6.1 Perceived Service Quality
6.1.1 Main Company - Innisfree
6.1.2 Benchmark Company 1 - Laneige
6.1.3 Benchmark Company 2 - The Face Shop
6.2 Analysis and Comparison of service received
6.3 Fishbone Analysis
6.4 Service Quality Gaps - SERVQUAL
8. Conclusion