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call 1 *objective = provide value && see if we're like minds…
call 1 *objective = provide value && see if we're like minds
research on best practices - 1,2,3
mention the course / where research came from
my story
ad agency (give it credibility)
transformative / touches everyone
q's for them
what are you all about?
what i'm all about - are they all about this too
would they like to explore how we can strengthen this together (i.e. call 2)
why me = api + make ui sexy
do you feel same way as pepsi
do you feel same way as grammy awards
generate demand / grow revenue using all channels
go to market strategy / execution
if there was 1 area you would like to strengthen
data driven decision making
go to market strategy / execution
generate demand / grow revenue
execution and agility
collaboration / silos
show attribution on business from marketing
grow revenue and show empirical evidence of marketings impact to grow performance (and in so doing, grow the marketing budget)
what pepsi said - seth xxx
what grammys said xxx
the resulting agenda = 1.) research / their thoughts 2.) my story (agency, research, mvp, partner) 3.) like minds y/n -> next call y/n?
to do item: outline talking points and do due diligeince where necessary and then bone up on the ability to have this conversation reciting the right points and the right questions