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CONTENT MARKETING (make valuable content! (write in an engaging way…
CONTENT MARKETING
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engagement, loyalty and trust
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- Pick the right channel: blogging
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plan your content to attract, engage and connect customers (optimize 360)
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CONTENT ANALYTICS and REPORTING (how CM activities are helping Vaadin meet its overall business goals and objectives): Set metrics (make them goal-oriented): measure results (Google Analytics). track: 1. conversion rate, 2. bounce rate, 3. targeted traffic (källa: https://moz.com/beginners-guide-to-content-marketing/analysis-reporting)
come up with actionable data for decision making (such as: sessions, users, page views and average session duration)
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goal: 1. increase (blog) engagement (readable info.) with 5 principles --> trust and loyalty - 1. create great content (about audience interests) 2. provide a return on investment (ROI)
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