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Chrome Backpack Attributes (Functionality (Roll top allows bag volume to…
Chrome Backpack Attributes
Functionality
Roll top allows bag volume to expand as well as maintain waterproof exterior
Chest strap secures bag onto body, essential for commuting via bicycle
Easy to use click buckles secure bag and allow efficient access
Multiple compartments including laptop sleeve
Water and weatherproof
Exterior rings and loops to hook additional bags, water bottles and accessories to
Desirability/Beauty
Lifetime guarantee
Fashionable aesthetic: color, materials, design
Backpacks made for urban mobility
Identity
Lifestyle brand, popular in cyclist community
"Made for the Living City"
Fashionable aesthetic
Environment/Social Issues
Made in the USA
Use premium materials that last
Longevity and durability are cornerstones of the company's commitment to customers