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FACEBOOK TRAFFIC (by David Risley (Ad Creative (Ad image ((1280x720 size),…
FACEBOOK TRAFFIC (by David Risley
Ad Creative
Post text
Pain/hot buttons
Attention getting
Tease/ curiocity
Ad image
20% text
congruent w/ landing page
Grabs attention
1280x720 size
Headline
Like a plog most headline
Use "IM headline"
Description
Like a sub-headline
Display URL
different than full page URL
Call to action
Choose anyone.
FB Structure
Campaigns :
Based on goals
Blog post
Webinar etc.
Lead magnet
Ads
Ad Set
Split tests
schedules
Track metrics
Budget