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What is the main culprit of declining store CR? (SEM Affiliate (Audience,…
What is the main culprit of declining store CR?
SEM Affiliate
Audience
Price sensitive customers?
Higher propensity to buy standalone?
Correlation with SEM, SEO, and O&O overall visits during different times of the year?
During period of time of CR decline what was SEM Affiliate Mix of SEM, O&O, SEO, and Display?
Unknown Traffic: Correlation with omniture Gap (Total Cat & PDP entries - SEM - SEO)
Was their an increase in O&O CR and RR post turn off?
Were the people running SEM affiliates smarter or dumber than our SEM managers? Why exactly did Girish turn this off ?
Whatever the reason to turn off SEM affilaites ( I think they were bidding too high on some words).....was that the case for office category or device categories?
Market Mix
What is the correlation with SEO, SEM, and O&O overall visits during the period of time that saw the highest conversion for each cat/pdp landing page?
What is the correlation with SEO, SEM , and Overall O&O visits over the last 3 years during the period of time that we see a CR decline
What is the correlation with SEM CPA, Display CPA, and SEM Affiliate CPA during the period of time that we are seeing a CR decline?
SEO
What does the SEO lead do on aa day to day basis?
Top 10 Keywords pre/post CR decline
Key word landing page distribution pre/post CR decline and YoY to the CR decline period
Tagging changes on pages
Page header changes
SEM
Changes made to SEM strategy
Cost per Keywords
Top 10 Key words
Key word landing page distribution pre/post CR decline and YoY to the CR decline period
How has quality score trended before and after time we see decline in CR?
Demographics
Are their changes in priority metrics pre post SEM affiliate turn off?
Are there changes in SEM funnels pre/post SEM Affiliate turn off?
How does CPA, ROAS, and total spend correlate with conversion pre/post turn off?
What is the correlation with SEO, SEM Affiliate, and O&O overall visits during the period of time that saw the highest conversion for each cat/pdp landing page?
Market Mix
What is the correlation with SEO, SEM Affiliate, and Overall O&O visits pre/post SEM Affiliate Turn off?
What is the correlation with SEO, SEM Affiliate, and O&O overall visits during the period of time that saw the highest conversion for each cat/pdp landing page?
Store
Funnels by Traffic
Source and Landing Page
Changes pre/post CR decline and YoY
Time spent per each section of funnel pre/post CR decline and YoY
Merchandising Changes
Category
PDP
Compare Page exit link changes
Competition
Market Promotions
Black Market
Google Market Share