CRM
Customer Life Cycle
Acquisition
Retention
Select
Extension
Marketing applications of CRM
Managing the sales process
Campaign management
Customer service management
Analysis
Sales force automation (SFA)
To arrange and record customer visits
Access databases
by recording the sales process (SFA).
Managing ad, direct mail
Data warehouses and Data mining
E-CRM
Conversion Marketing
Permission Marketing
potential customers to actual customers, and existing customers to repeat
5 Different type of user in Online Buying Process
Directed buyers
Bargain hunters
Undirected information seekers
Entertainment seekers
Directed information-seekers
Online marketing communications
Online PR
Online Partnerships
1 - Search Engine Marketing (SEM)
Email marketing
5 Factors affecting rankings
Title HTML tag
Meta-tags
Number of inbound links (page rank)
Alternative graphic text
Frequency of occurrence in body copy
Link building
Affiliate marketing
Online Sponsorship
Interactive advertising
Outbound email marketing
Inbound email marketing
Measures for evaluating email marketing
Opt-in email options for customer acquisition