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CRM (Marketing applications of CRM (Managing the sales process (by…
CRM
Marketing applications of CRM
Managing the sales process
by recording the sales process (SFA).
Campaign management
Managing ad, direct mail
Customer service management
Access databases
Analysis
Data warehouses
and
Data mining
Sales force automation (SFA)
To arrange and record customer visits
5 Different type of user in Online Buying Process
Directed buyers
Bargain hunters
Undirected information seekers
Entertainment seekers
Directed information-seekers
Online marketing communications
Online PR
Online Partnerships
Link building
Affiliate marketing
Online Sponsorship
1 - Search Engine Marketing (SEM)
5 Factors affecting rankings
Title HTML tag
Meta-tags
Number of inbound links (page rank)
Alternative graphic text
Frequency of occurrence in body copy
Email marketing
Outbound email marketing
Inbound email marketing
Measures for evaluating email marketing
Opt-in email options for customer acquisition
Interactive advertising
Customer Life Cycle
Acquisition
Retention
Select
Extension
E-CRM
Conversion Marketing
potential customers to actual customers, and existing customers to repeat
Permission Marketing