CRM

Customer Life Cycle

Acquisition

Retention

Select

Extension

Marketing applications of CRM

Managing the sales process

Campaign management

Customer service management

Analysis

Sales force automation (SFA)

To arrange and record customer visits

Access databases

by recording the sales process (SFA).

Managing ad, direct mail

Data warehouses and Data mining

E-CRM

Conversion Marketing

Permission Marketing

potential customers to actual customers, and existing customers to repeat

5 Different type of user in Online Buying Process

Directed buyers

Bargain hunters

Undirected information seekers

Entertainment seekers

Directed information-seekers


Online marketing communications

Online PR

Online Partnerships

1 - Search Engine Marketing (SEM)

Email marketing

5 Factors affecting rankings

Title HTML tag

Meta-tags


Number of inbound links (page rank)

Alternative graphic text

Frequency of occurrence in body copy

Link building

Affiliate marketing

Online Sponsorship

Interactive advertising

Outbound email marketing


Inbound email marketing


Measures for evaluating email marketing



Opt-in email options for customer acquisition