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  - - - Due to Toyota's promotion, people are more interested in their products, as a result, the wants and the demand for their product is increasing
- - - - Retailer
      - Dealership
    - - Toyota has a varieties of product, so their price range is wide, but Toyota set their price base on the value of the product and the market.
        
        In the automobile market, Toyota's products are considered to be cheap
        
        Toyota has a lower price range in the automobile market, that also gives them an advantage against their competitors. If people were just looking for a car to drive, not for self-esteem needs, then they will probably choose a cheaper choice.
    - - Toyota Automobiles
      - Lexus Automobiles
      - Marine Products
      - Welcab Series
      - Parts and Accessories
      - Engines
    - - Advertising
        
        Toyota spent $2.09 billion in 2014 on advertising. Including both print and media advertising. They had advertised on newspapers, magazines, TV and Radio, billboards and posters.
        
        https://www.youtube.com/watch?v=GNOzKxJTCoo
      - Deals
        
        On Toyota's website, they provide a lot of deals.
      - .
  - - - Direct Competitions
        
        Almost every automobile company is a direct competitor of Toyota. Since they all sell automobiles, consumers need to choose which company to but their cars from. Examples : BMW, Honda, Audi
        
        .
        
        Public transportation can also be a direct competitor, because some people rather to take public transit instead of using a car. Examples: Bus, Train
      - Indirect Competitions
        
        Housing, vacation and other entertainment companies are indirect competitors of Toyota, because some customers might rather buy a better house, save up for vacation, or spend money on entertainments rather than buying a car.
    - - Demographics
        
        Age: 20-40
        
        Gender: Both
        
        Income: Medium
        
        .
        
        Family status: Any
      - Lifestyle or values
        
        Working
        
        Student
        
        Medium-Class
  - - - The company was at the growth stage for the most part of 20th century.
        
        .
    - - Now, the company is at the maturity stage, and it is not declining.
    - - Toyota was founded in the 1930's and that's where the introduction stage begins.
        
        Toyota is still releasing new models, like the Prius series. Which means, some part of the company is still going through the introduction and the growth stage,
- - - - Kiichiro Toyoda once dismantled a motorcycle and reassembled it by himself. He learned how the motorcycle worked and how to make one from this.
  - - - In 1955, Toyota Crown was launched and it was exported to the United States in 1957. It was the first Japanese passenger car exported to the United States
        
        Toyota released many models for the past 80 years, and they have become one of the most successful automobile company.