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TB 1 (Benefits (Advantages, Features, Emotional), Reason For Response Now,…
TB 1
Benefits
Advantages
Features
Emotional
Reason For Response Now
Competitors' Offers
Existing Points of Belief
Dominant Resident Emotion
Objections / Concerns
USP
Damaging Admission
Reason Why
Product Promise
Track Record
Story
Personality Points
Proof
Credibility
Offer
Takeaway Statement
Things they need to believe to buy
Differentiation