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MAZA Customer Flow (Open Questions (Is it actually better for pregnant…
MAZA Customer Flow
Open Questions
Is it actually better for pregnant women in labour to deliver at a health facility? What are the costs, benefits, "insurance" aspects, cultural downsides, etc.?
What exactly is it about the 31 pregnant women who did use MAZA's service? What factors led to them using the MAZA service? Why did they use MAZA?
To what extent is marketing (customer education, appeal) is required? How should it be done? Who needs to do it? How frequent and when should it begin and end per customer prospect?
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What are the aspirations of pregnant women? In life in general? Before delivery? During labour and delivery? Post-delivery?
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Could advertisers find sufficient value in the aggregate rural pregnant women population in order for MAZA to monetize customer data/contact information?
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