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Digital (Global Consumer Trends (Today (Seamless Spending (contactless…

- - - - Help consumers decide what to buy, watch, do or eat in the moment
      - Think Pokemon Go - gamified inspiration, capitalizing on immediate surroundings
      - 29% of UK Millennials would be happy to share their real time location with brands they like in exchange in order to receive nearby offers.
      - Impulsive location-based purchases and experiences appeal to savvy shoppers and luxury consumers alike.
    - - Curated special offers or leisure events - personalized off of CRM data
      - FoodLoop app -- The increasingly more marketable "off-peak"
        
        Smart, sociable, fun & green
      - Amazon Echo and Google Home use bots that get smarter over time
      - Voice Assistants & Voice Search gaining traction
    - - Vodaphone Pay (battery out) & soon Fitbit
      - Amazon Go - sensors monitor walk-out items
      - Qkr - bill-less dining
      - Paypal wristband at festivals + Topshop wearables
      - Brands can focus on enhancing in-store experience