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3 Sales Funnels Lead Magnets (3-Step Lead Attraction Funnel (FB Ad (Always…
3 Sales Funnels Lead Magnets
Automated Sales Webinar Funnel
FB ad
Webinar registration page
Webinar
Sales Page
depending on price point, 1-4k words
Strategy session booking page
#
mistakes marketers make in webinars
what steps to include (I'll give you a template for this)
KEY: Follow-up emails
Webby only works if there's people in it
3 prewebby emails
Build anticipation with bullets of what they'll learn
stay top of mind, count down to event, remind them of the BIG problem their facing and how you're webinar will solve it for them.
1: Thanks for signing up
Send last one 30 minutes before
Use subject lines that get opened
4 post webinar emails
Offer a replay for those who missed out
storytelling/content - tell them what the problem is but not how to fix it. Give valuable tips that set you up as the perfect solution
last chance to claim your special offer
Proof + pitch
Fascination bullets "what you'll discover"
show your credibility, picture
Establish scarcity (only XX number spots available)
3-Step Lead Attraction Funnel
FB Ad
Always be testing! Images, long vs. short copy, HLs, etc.
Talk about them, not you
Speak to their desired end result (ideal after state)
Pull out 1 specific thing you'll solve for your market
What's a Lead Magnet?
lowest possible barrier to entry
designed to attract your ideal client like a "magnet"
Examples: Case study, blueprint, template, training video
Free value in exchange for an email
Take core offer and break it down into small steps
Squeeze page
Thank You page
Yes: Strategy Session Booking page
No: Follow-up emails
short video can increase conversions
Pitch your special offer: Free SS
Use bullet points for rapid opt in
Keep it short 200-300 words
Short video can increase conversions
Most basic and easiest to implement -- no tech or big setup or experience required
Target Customer:
Online businesses looking to grow, scale and automate. Make more money with less effort. Stop riding the entrepreneurial roller coaster of ups and downs and gain consistency. Want PROVEN stuff not theory and fluff.
Online coaches, consultants, and infomarketers/course creators
Pains: Tired of not getting results with online marketing, struggling to scale their biz, frustrated with complex methods and following "fool-proof" formulas and templates that don't work for them
Solution: These are 3 basic, proven sales funnels that work well for your online biz specifically. I want you to understand the concepts behind WHY they work, not just give you another formula to "copy and paste." That doesn't work. You have to make it your own and choose best fit for your unique offerings.
What is a Sales Funnel?
#
Takes a person from total stranger to loyal, paying client. Leverages tech to do this systematically and predictably
Doesn't have to be complex
3 simple sales funnels that are working right now
Everyone's is different
Why "formulas" don't work. Need to know the underlying strategies behind the funnel formulas
Depends on 2 things: your ideal customer and your offer
Takes prospects down a path of discovery to know, like, and trust you. THEN they'll buy what you're selling
You can't ask for marriage on a first date
IMAGE of funnel
High-Ticket VSL Funnel
FB ad
Squeeze page for VSL
SS Booking page
SS Application
Qualifies prospects
gives valuable info before get on the phone
Follow-up emails
Opted in but didn't book call
Had call but didn't take offer
Strategy Session
Give personalized advice
More than just a sales call
Opp'y to show your value, build authority and trust, and address objections over the phone
EX: We offer a free strategy session where we look at prospects current funnels or marketing efforts and advise them how to improve. They can take advice and implement it themselves or let us craft funnel for them.
Headline and CTA
drives traffic to a VSL that speaks directly to client's ideal after state. Makes a big promise that grabs only your target customer's attention
Examples of FB ad vsls
Sam Ovens, case studies, etc.
Key:
Teach them what to want, not HOW to get it... this pushes them further down the funnel and gives you the opp'y to step in and give them the HOW with your infoproduct or service.
same funnel we used to generate 7 high-value clients ($2000) in 7 days for one of our clients -- it works
Role of Marketing:
Move people from a "before" state to an ideal "after" state. The distance between that makes this shift possible is what determines your value.
EX: Dr. takes you from deadly ill to healthy. The shift is huge! That's why they get paid so well.
Your sales funnel must first speak to your target customer's ideal AFTER state (to grab their attn) then shift them down the continuum one step at a time, building trust and loyalty along the way.
Bonuses for each:
LM - funnel blueprint and LM checklist
VSL: VSL template and blueprint
Webinar - webinar template/formula and blueprint for funnel