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Target Group Mind Map (Metropolitans (Copenhagen, London, Amsterdam,…
Target Group Mind Map
Metropolitans
Copenhagen
London
Amsterdam
Berlin
Stockholm
Oslo
Paris
Aarhus
Millennials/ Y Generation
20-30 years old
maybe older
social media addicts
raised with technology
students
newly employed
party
socialite
Carrier Oriented
fame addiction
bloggers
social media icons
narcisim
self insecurities
People are mainstream but think they are special
they do not want to admit it
they creat perfect looks on instagram
want to feel unique
Carrier
young fammilies
early in their careers
newly employed
students
Community vs Individualism
living situation
small house/big house
shared flat
studio apartment
log budget students