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Kaidee (Youngster (Appealing (the "uncool" factor of using…

- - - - actually how well?
      - artistic photo more attractive?
    - - who wants to buy second hand items?
      - second hand doesn't sound so appealing
      - some cannot tolerate second hand
    - - cosmetic
      - clothes
      - ...
    - - imbalance Demand and Supply?
  - - - how can we ensure that the product is actually good without meeting up in person
      - they choose some store they trust instead
  - - - not all own a car
        
        buyable distance becomes much shorter
      - average distance between buyer and seller
- - - - most people don't know about Kaidee
  - - - too specific
      - not specific enough
      - some category are not well organize
    - - buyer separate into
        
        know what they want to buy
        
        randomly browsing
        
        "people don't know what they want until you show it to them"
    - - most are not very professional looking
        
        reduce trust
  - - - use cookies and collect other data
        
        target ads
    - - campaign?
    - - with 'pro' seller
      - ads
    - - what type of products sell well on this platform