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Managing a Holistic Marketing Organization for the Long Run (The Marketing…
Managing a Holistic Marketing Organization for the Long Run
Trends in Marketing Practices
Market Fragmentation
Consumer Empowerment
Deregulation
Environmental Concerns
Globalization
Internal Marketing
Marketing Departments
Working with others
Foster creativity
Organizing
Organizing the Marketing Department
Market-Management
Matrix-Management
Geography
Product- or Brand- Management
Functional Organization
Relationships w/Other Departments
Creative Marketing Organizations
Socially Responsible Marketing
Values
Sustainability
Ethics
Cause Related Marketing
Marketing Implementation
Strategy
Implementation
Marketing Control
Profitability
Efficiency
Annual-Plan
Strategic
The Marketing Audit
Marketing Strategy
Marketing Organization
Marketing Systems
Marketing Productivity
Marketing Environment
Marketing Functions
The Future of Marketing