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Analyzing Consumer Markets (Personal Factors (Life Cycle Stage,…
Analyzing Consumer Markets
Consumer Behaviour
Social Factor
Personal Factor
Cultural Factor
Cultural Factor
Sub Culture
Social Class
Culture
Social Factor
Role and Status
Family
Reference Groups
Personal Factors
Life Cycle Stage
Personality
Age
Occupation
Economic Situation
Motivation
Maslow
Herzberg
Freud
Perception
Selective Retention
Selective Distortion
Selective Preception
Selective Attention
Learning
Cues
Discrimination
Driver
Memory
Brand Association
Mental Maps
Encoding Retreival
Memory Processes