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Persona Development (Background Indicators (Progressive & Ex Hippie…
Persona Development
Background Indicators
Socialite
Low-income FTE
Student / Recent Graduate
Retiree
Progressive & Ex Hippie
NPR Junkie
Outdoor Recreationalist
Late Career Seattlite
Immigrant
GIG Economy
Creative
Refugee
Stay-at-home Parent
NP Employee
Transplant Tech Worker
Socially Minded Corporate Employee
KEXP-loving Coffee Connoisseur
Academics
Union Worker
Low-income PT employee
Medical (MD/Nurse/Researcher)
Too busy to eat
Divorced single dad
Employer
YMCA
Alumni Association
Brooks
SPS
Tom Douglas Group
UW
Boeing
Bastyr
Microsoft
Swedish
Amazon
Sellen
Nordstrom
Wells Fargo
Other
Job Functions
Warehouse
Warehouse & Trade Worker
Fashionista
Software Engineer
Mechanical Engineer
C-Suite
Retail
Professor
Health Care Professional
Food Service
Program Manager
Accounting HR
Athletics
Fundraising
Trade Worker
#
Research
Security
Educator
Banking
Finance & Sales
Sales
#
Frelancer
Fred Hutch
Other Considerations
Identifiers
Goals
Challenges
How we help
Real Quotes
Common Objections
Food Health Awareness
Demographic Indicators
Age
18-25
25-35
35-55
55-100
Gender
Socioeconomic Status
Urban/Suburban