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Wassup Customer Persona (Yuppie (20 - 26 years, 30k to 60k, Tech savvy,…
Wassup Customer Persona
Yuppie
20 - 26 years
30k to 60k
Tech savvy
Social media savvy
Little savings
Not price senstive
Service sensitive
Prefers Online mode of discovery
Friends are influences
Movies and restaurants
DINKS
25 to 30 years
50k to 1.5 Lakhs
Techno savvy
Relationships
Family life
First step to savings
Cool brands
Spends - non essentials
Movies and restaurants
FULL NEST 1
28 to 35 years
50k to 2 lakh
Conservative
Commitments
Investments
Savings
Price sensitive
Spends - essentials
Play areas for kids
FULL NEST 2
32 to 55 years
Group activities
Social
Around kids
Savings
Very conservative
75k to 3 lakhs
Paranoid
Fear of health
Fear of theft
Fear of loosing favourite things
fear of hygiene
HNIs
35 to 60 years
Club and social
Leading brands
Best fashion apparel
Heavily furnished home
Maid servants
Travel
Parties
Sport and spa
Fashionista
25 to 45 years
High income
Fashion brands
Club and social gatherings
Pub and parties
Shopping
Online
EMPTY NEST
50 - 75 years
50 k to 1 lakh
support living
Newspaper and tv
Indoors
Grandchildren
Temples and spirituality