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WATCH (Acquisition (Learning (Behavioral Theories (Observational…

- - - - Classical Conditioning
        
        Repetition of watch advertisements
        
        E.g. placing them all around the business conference venue
        
        E.g. regularly broadcasting ads on TV so that consumers do not forget about the product
      - Instrumental Conditioning
        
        Offering discounts
      - Observational Conditioning
        
        Use a handsome man looking at the watch in a very new, specific, and cool way of in the advertisement (attracting consumer´s attention, so that they want to do the same as well)
        
        Demonstrate in the ad how an owner of the watch is accepted and appreciated in the society, how successful he is
    - - Inferences
        
        Brand name that evokes luxury
        
        Brand logo that evokes luxury
        
        Luxurious packaging
        
        Stating country of origin appealing to the customer
        
        E.g.Switzerland in case of watches
        
        Price
        
        Lower price might convince the not-haves to purchase a watch
        
        Higher price might indicate more luxury and prestige, better brand
        
        Retail atmospherics
        
        Luxury environment and equipment in the stores
        
        Friendly sales assistants
        
        Nice smell
        
        Nice music
      - Memory
        
        Make the brand and advertisements for customers memorable