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The Website Investor (J Hunt) (Evaluating Websites (Traffic (Source…

- - - - If no adsense, check why.
    - - Cut out midddlemen
  - - - Human interaction
    - - Automation
  - - - Aweber, MailChimp, GetResponse
- - - - Google, Amazon, Adsense
  - - - Excessive source is bad
        
        All sources are used
        
        Extra management
        
        Repulsive to customers
        
        Not customer experience driven
  - - - Require more auditing from buyers
  - - - Google, FB, etc Social media
      - Ads, link, email
      - Countries
      - Direct, Bookmark
        
        Excess direct traffic can be red flag
        
        Some tools would display mobile as Direct
      - Are they part of the sale?
        
        If not, make sure owner
        maintain them after sale
    - - Examine lack of correlation
    - - Google analytics
        
        Can be verified on flippa
      - Can be fool by bots
        
        Google search keyword yourself
      - vary result from different tools
    - - Alexa, SEMrush, Compete
    - - Benefit or Pain?
    - - ads, videos, commercials, direct mailings, paid guest articles, paid product listings, paid business listings, and radio spots. etc
        
        What kind of test was done?
      - Predictable and scalable
        
        Less risky than organic
      - Available to me?
      - Profitable?
  - - - Help search ranking if link from strong site
        Hurt ranking if from spamming site
      - Check with tools like Google Webmaster
        
        External tools: ahrefs.com
  - - - Copyscape.com
      - Paid material should have receipt
    - - Microsoft smartscreen
      - sucuri
  - - - Ask owner
        Google search
        SemRush
  - - - Example: No time to work on site,
        but it is also easy and
        not time consuming to run the site
    - - Honesty check of the seller
  - - - Communicate with supplier before web sale
    - - Transferable?
      - Hosting website accout
    - - Gov regulation
    - - Network of website support
        each other with traffic and link
      - Skill and expertise of owners and network
      - Ensure owner's relationship
        benefit continues after sale
    - - Incentive
        
        Focus on the seller's continue benefit
      - Means, it is impossible to force the impossible
      - Enforcement, expensive to sue
- - - - FB, LinkedIn, Email, Phone
- - - - IANA , Internet Assigned Numbers Authority
    - - Option1: transfer files
        
        Require some experience
        
        Take about 1 hour for the experienced.
      - Option 2: Transfer account
        
        Might require notarized document for hosting company
    - - Some account can't be transfer
  - - - Document all promise and advertisment from seller
      - Sale and Traffic most important
  - - - Dependency not transfer.
      - Seller mismanage website
      - Traffic and profit didn't match
      - Website didn't function as described
- - - - pay by milestone
      - Feedbacks, rating
      - Use messenger on site to keep records
  - - - Who are they?
      - Why they visit?
      - Use Google Anaylytic
    - - Test alot and one at a time
      - Start with the first thing the customers see
      - Audience in need want straight forward title
      - Audience ask: Where am I? Is this a useful place for me to be?
        
        Webpage headline need to answer this quick and clear.
      - Keep audience from leaving your site
        
        Use natural curiosity
      - Financial Tracking
        
        Record and organize a P&L statement monthly
- - - - Don't protect against tort and IP infringement
        
        Image, trademarks, software, plagiarism, etc
      - Site need to follow regulations
        
        Notified member right to cancel (ROSCA)
        
        FTC marketing rules
        
        Real testimonials