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Gramedia (Style (Scandinavian (Natural elements (Wood (Tamarind, Acacia,…
Gramedia
Style
Industrial
Lighting
Scandinavian
Natural elements
Wood
Tamarind
Acacia
Teak
Placements
Characteristics
Geometric shapes
Contrast colours
Concept
To enlighten mind and expand horizons.
The story that unfolds on transformation and how it changes life everyday
Transform
Target audience
Learners / Explorers
How they sell it?
5C principle
Competent
Ambitious
Stacking
Merge
Tall
Overlap
Competitive
Podium shape
Extrude
Credible
Trusted
Open space
Connected
Interlock
Intersect
Customer delight
Expand
Incline
Stairs
Grade
Caring
Carve
Cafe
Why?
To gather
For the ambience
Where?
Accessible to Gramedia
Connected to Gramedia
Layout
Shophouses vs Shopping malls
Target audience
People who go there with purpose
Passer-bys
Items sold
Sells book
A variety of items
Style
Function
Interesting