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Biblical Marketing (Marketing (B: Build A Brand | How you initially…
Biblical Marketing
Marketing
Product --> <-- Person
Business: R/D + Product + Advertise + ROI Analysis
A: Assess your audience | who are you gifted and created to reach & serve
Stats
Stories
B: Build A Brand | How you initially distinguish yourself
Identity
Product
Culture
Experience
C. Create A Community
Life Changing Product + Opportunity to experience it = Believer
healthy communication channels + Shareable Content = Advocates
What is the pastor of communications?
Serve
Shepherd
Steward
Quotes
Not here to sell, but to serve
By the time someone shows up they have should have already experienced
Our competition within the church is time and apathy not other churches
2 purpose of communication team
Innovate
Dreamers
Support
Doers
Communications Team
Function Chart
Marketing Team = Strategy
Editorial = Story
Social Media = Shareability
Art = Style
Creative Services = Support
Web/Dev = Systems
Community
Connecting
Communicate
Care
Call
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