How to Connect Social media to a Bigger Story (FAQ / Ideas (Who should be…
How to Connect Social media to a Bigger Story
FAQ / Ideas
What should we post?
What ever interests your audience and connects back to your bigger story
Where should we be?
Where your audience is at
how often should we post?
as much as your audience will accept before tuning out
When should we post?
Post when your audience is online
Who should be posting?
need to have someone full time on social media
Social Media is like a church / you should have some focus on that solely
Consider empowering volunteers
Pastors should speak for themselves as leaders in the community
What team should own social media?
How do you spend your time
need to stay connected
help the team grow
How do you spend your budget?
try new things out
get new software
Should our organization be on snap chat?
Our active audience will be there soon
younger audiences will engage, with organizations they have relationship with
What about paying for social media?
This helps you target and connect with specific audience
The more you can do is recommended
Invest in your organization's bigger story
everything you do should connect back to this story
Invest in your community's bigger story
Invest in God's bigger story
when you invite people to a bigger story people are willing to join in