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3 Srategy Analysis (Goals (Describe how strategies are developed, Explain…
3 Srategy Analysis
Goals
Describe how strategies are developed
Explain some techniques for internal and external environmental analysis
Understand the nature of strategy
Understand SWOT analysis
Describe tools for implementing strategy and reducing risks
Bring Environments together
Strengths
Weakness
Opportunity
Threats
Considering Strategy we need to consider
The goal or mission of the business
The timeframe for the strategy
The organisation of resources such as finance, skills, assets needed to implement strategy
Levels of Strategy
Corporate
Overall Purpose of Business
(strategic) business unit
Often have their own focus
Operational
Focus on delivery of SBU strategies
Internal Environment
Current Position MOST analysis
Objectives
Strategy
Mission
Tactics
Most Completed
Portfolio Analysis Boston Matrix
Wild Cat
Star
Cash Cow
Dog
Resource Audit
Physical
Financial
Human
Know How
Reputation
2 Tools Analyse External Environment
1 PESTLE
Economic
SocioCultural
Political
Technological
Legal
Environmental
2 Porters 5 Forces Model
Threat of New Entrants
Barriers to Entry
Buying power of suppliers
Buying power of Customers
Threat of Substitute Products
2 Models to help implement strategy
McKinsey 7-S model
Shared Values
Systems
Structure
Stategy
Skills
Style
Staff
Balanced Score Card - Strategic Balance Sheet
Critical Success Factors
Few key areas that must go right
KPIs
Indicator Measured on regular basis
Politics within Organisation
often strategic direction driven by powerful groups - 5 main sources of power
3 Position Source Where are personnel on organisation structure.
4 Uniqueness power increases if no other part of the organisation can do what the power group does
2 Financial Resources, control and access
5 Uncertainty. Power will reside with those who can cope with uncertainty and protect others from it.
1 Dependency, dependent on one department with control over organisation’s resources
Implement Strategy
Contextual Issues
Time
Scope
Capability
Readiness
Strategic Leadership