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Anime Expo Demographics (Attractants (Competitions (Cosplay Contest (30%…

- - - - 30% Hardcore Cosplay
      - 10-20% Casual Cosplay
      - 25% Wearing Merch
      - Everyday dress: minority
  - - - http://www.cosplay.com/forumdisplay.php?f=11
      - Cosplayers: intense fans, big spenders. Overall, 55% of survey respondents cosplay at events at least once in a while, with more than 23% identifying as serious cosplayers. According to the numbers, cosplayers are likely to be female (nearly 64%), between ages 23-39 (60%), and fans of either anime/manga (29%), comics and genre-based media (21%) or science fiction/fantasy (18%). They also enjoy videogaming (60%) and comics (58%) a lot. Nearly 60% describe themselves as super-fans, and a whopping 28% have been to five or more fan events in the past 12 months. They are by far the most intense segment of fandom by most measures on the survey.
        But do they spend money? Yes, serious cosplayers spend at the same levels as other fan demographics, despite having lower household incomes than the average fan. 61% spend between $100 and $500 at shows; 8% spend over $500. Their favorite purchases are prints and original art (44% always/usually, 34% sometimes), toys and collectibles, and clothing and non-cosplay fashion items, all at roughly the percentages as other fan subgroups.
        http://icv2.com/articles/columns/view/31899/new-eventbrite-survey-reveals-convention-demographics-spending-patterns
      - http://www.alexa.com/siteinfo/cosplay.com
- - - - Volunteers
  - - - Comic Con Research: 61% spend between $100 and $500 at shows; 8% spend over $500. Their favorite purchases are prints and original art (44% always/usually, 34% sometimes), toys and collectibles, and clothing and non-cosplay fashion items, all at roughly the percentages as other fan subgroups.
  - - - % Japanese visiting from Japan?
      - % Other
    - - % Japanese-American?
      - Online Anime: 72% white, 19% Asian, 9% Hispanic, 4% Black A-Kon.(Texas) survey: 69% white, 8% Asian, 19% Hispanic, 8% Black
      - https://sites.google.com/site/anthropomorphicresearch/past-results/iarp-2014---3-fandom-project