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LA Event-Goers (Recruitment methods (Very strong engagement via Twitter:…
LA Event-Goers
Recruitment methods
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95% of conference planners use email marketing, about 67% market via Twitter, and about 50% market via LinkedIn
20% of event organizers say mobile apps are the most widely adopted among attendees. 65% used apps in 2015.
Incentives motivate:
Most successful promotional method reported: 64% early bird discount, 45% giveaways and contests, 31% group incentives
22% of event organizers used YouTube in 2014, 33% in 2015
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Post-event:
Attendees want instant follow-up with exhibitors on social media, not generic email afterward.
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SES
Depends on whether the convention is expensive to attend or free, how merchandise-heavy it is, when it is held (e.g., during working hours)
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Gender
55% male, 45% female, but 50-50 for under 30
17% of men say they've been going to cons for 10+ years, compared to 9% of women.
Women are more likely to cosplay. 49% of women listed cosplay as a primary motivator for attending conventions, compared to only 22% of men.
Women blog. Men, not so much. 23% of women list blogs, Tumblr and Pinterest as their “primary channel” for social media (with another 17% saying they “frequently use”) compared to only 5% primary/12% frequently for men. Men prefer podcasts 2:1 over women.
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General Questions
How do we determine age, race, gender, SES stats without convention reports/white papers? What market sizing insights would help?
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What would be the respective weights of our key variables (as in a regression model)? Strength of interest, availability of food/merch, accessibility, number of members in one's social network going, etc.
65% go to make new friends, 540% reconnect with people from past events, 55% bring friends and family, 15% go to find love interests, 43% go to meet people they've met online
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21% 1 con per year, 31% 2 cons per year, 22% 3 cons per year, 9% 4 cons per year, 17% 5+ cons per year
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DTLA Event-Goers
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Demographics of DTLA
16.2% White, 21.3% Asian, 36.7% Latino, Black 22.7%
$15,003 median household income (2008 dollars), low for the city of Los Angeles and low for the county
17.9% of residents 25 and older have a four-year degree, about average for the city of Los Angeles and about average for the county
The median age is 39, old for the city of Los Angeles and old for the county
11,656 (41.9%) of residents are foreign born, about average for the city of Los Angeles but high for the county. Mexico (44.7%) and Korea (17.0%) are the most common foreign places of birth.
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Age
Upper limits due to mobility issues, lower limits due to school and independence issues, so roughly 18-75 is feasible, though actual attractions may skew toward younger crowds
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