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G5_Brian Chesky on Launching Airbnb and the Challenges of Sca (Early days,…
G5_Brian Chesky on Launching Airbnb and the Challenges of Sca
People need to be in the mindset of your product
connect to the product
being deeply passionate about everything we are doing with the producttext
Culuture
the most important event is every time you hire people
second is when people aren't fit , removing them
beliefs should never change under any technological conditions
repetition
Focus and design
control a few things
After launching
Y combinator
create a structure
work on full time and live together
everyone has different things to do
:forbidden:
Enemy in start-up is everyone's else life.
Start-up don't die, they just fade away.
Boston→San Francisco
work 8:00-midnight
It's better to have 100 customers that love you than a million customers that just sort of like you.
100→100→......
growing virally
No APP......, just 100 people like you.
Exactly experience
New York
door to door and live with them
photograph the house
Capital
Demo day
no investor
Ramen profitable
Sequoia capital $600,000
how to learn
read a ton of book
interview people
most important is to short circuiting to learn from definitive source about the topic
read the right source
seek out the experts
leave with no confuse
ask people and seek help
don't feel shamed
Brian's sharing
the way the world should be
people should have this kind of social belonging
here's how a unique challenges hits us.
there's like bunch of stages of start up
like firefighting
existential threats
Competitors
Government relations
Survival
not dying is working on it the next day.
he got the point where they started getting successful, only to have all these people basically copy them.
They have number of big problems
learn another lesson from government relations
It's hard to hate somebody close
went on a trip
make people had an understanding
How do you keep a million people safe every night?
How to do is learn
(June, 2010) New York city was gonna pass a law
that was converting apartment into hotels without getting licenses.
that was a problem might affect their users
to be partners with cities and want cities to know they love them
how to select a co-founder
mentality should be better than youself
at least feel that they are equal
won't feel disenfranchised
feel unuseful
can't contribute
find people you admire
get better together
you'll challenge them
deeply trust
get along with them for most of the time
The things that started changing for you
hiring
management
plan
face difficulty
study people you admire
have to be passionate of what you do
have deep conviction in it would work
getting to know about the promblem
talk about it
keep adding things
more excited
more real experience
scaling the company to a new size
a lot of method need to change
only one kind of product
creating a new one
Story of Airbnb
Brian Chesky
Different from most technology founders
Was an artist
studied design, industrial design
never thought of "entrepreneur"
went to RISD
Designer can redesign everything around him/her
Met Joe
convinced to leave his company
started a company
International conference
Hotels - sold out
an idea of a place to stay - not enough money
airbedandbreakfast.com
Hosted 3 people around the world
Arc of friendship gets contracted from a year to a day
Explore
First step：New York
Host：New york, Guest：all over the World
Guests go home and spread the idea .
Guest→Host
Target：conference, concert, ......
cooperate with Craigslist
Public relation & Mouth
Seven-star design
Goal：People would like so much to tell everyone about it.
do something more than expect
Online-to -offline business
Online：website, Offline：host
Not only online product, but also offline product should be well-done.
Early days
First launched: 3 customers
Rock bottom, totally in debt
2nd launched: Airbed and conference United States - 2 customers included Brian
3rd launched
Why must have conference
Why must be an airbed
Payments - 2 different payments
Summer 2008 -final product
Book someone's home anywhere in the world
Rules: 3 clicks to book it button
15 investors
raised $100-$150 thousands
at $1.5 mil valuation
last launched
needed to get people talk about them
high profile event - Democratic national Convention
80,000 coming and only 27,000 hotel rooms
NY times, CNN ignored it
Started bloggers til NY times , CNN got it
80 bookings and still in debt
Started making breakfast
Selling cereals - $40 per box
$30,000 for selling cereals
Raised fund for the company
A cereal entrpreneur
Nov 2008
Got back to almost broke
Met Paul at Y Combinator
First compliment after 6 months: "I'm a cockroach"