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Culture Briefing 1.3.17- 1.6.17 (Humanity (Food & Beverage (Bird cafe…

- - - - Foster Tech
      - baby language needs to be learned??
        
        tailor content based on that after?
    - - will we see a pushback on constant connection??
      - multilayered storytelling--content team
      - EOC Horror Comedy
    - - each bird has a unique voice of random sounds
      - EOC Hypersensitivity--parents even attacking a made up language to protect their child from "dirty words"
    - - Digital Trophy
      - adrenaline rush is a large part of fishing
      - can't eat a photo--one of the main reasons of fishing is for food or to sell for food ($$)
    - - consumer-owned weaponized drones--drone pirates??
      - connects to work on Mega Cities-- air space/water space being used
      - does acknowledge the problem of needing a hub for drones to land
    - - small portable scanner that will match the smell to a database and then identity
      - quality control of products in beauty and food spaces
      - could be built in into fridges (future)
    - - they are one of the largest employers
      - Foxconn has horrible work environment--is it combating this
      - if these guys start using robots, jobs are going away and lots of people will follow
    - - micro-management system--surprising he trusts a system since he is so micro managing
    - - test it out on your arm before you commit to it--so you can see what it would look like
      - doing this in plastic surgery for years
      - innovation in the tattoo industry--incorporating colors (previously you couldn't do that)
    - - Icon Toppling--Jobs was against having this tech on laptops
    - - unveiled at CES--Project Valerie
      - for the gamers out there--gaming laptops
      - also workspace applications
    - - so much data being collected--also biometric data (can't delete that)
      - Death of the Expert
    - - bridging physical and digital worlds
      - future of work signal -- grooming tomorrow's creative
    - - series of this type of robot that grows ups with your kids
      - warm tech--for people who can only have one child
- - - - charge you extra if you want to interact with the birds
      - has been super successful--zoo-fication of everything
      - new 3rd space??
    - - located in Texas--1st of its kind// acknowledging the local community
      - VERY American--inclusive economy--this happens many other countries english/listed side by side with other language
    - - increases natural health immunity
      - keeping genes/DNA strong
      - what if people are abusing this? can you over zinc-ify??
    - - EOC: extrasensory
      - Crunchy/crispy
    - - craft cocktails at home
      - food and beauty trend
      - how many categories can support kitting? subscription overload?
    - - 35% of food is eventually waste
      - people were aware of the issue but still those with composts use the same amount of waste
      - causation fallacy--correlation that is assuming
    - - hikes in minimum wage are hurting them--more of these might be closing
      - not a long term issue? AI/robots might take over and then the wages are a non-issue
    - - content and food pairings
      - bringing technology into a space where you usually are trying to detox technology
      - way to get kids to eat food
    - - crowdfunding through his website
      - this is becoming a style of food/cuisine
    - - EOC Camera Culture
  - - - POI // Humana
      - tell people their stories so they know--and also how to work with these patients, how to interact with different types of people
      - EOC post literacy AND post nationalism
      - down the line-- use VR?
    - - cosmetic procedures--but it is actually for cancer treatment (highest)
      - HUMANA
      - eliminating ACA what will this do to medical tourism?
      - post-nationalism--countries don't have boundaries (certain things aren't regulated in other areas)
      - spiritual treatments in other places (i.e. Brazil)-- ancient wisdom, alternative treatment ALSo medical marijuana
    - - charging lots of money--million dollar get rich clique
      - VR headset during child birth--> TENSION: advances in tech vs. human connection
  - - - mandation of digital detox
      - social listening on this--in french? lots of cynicism
      - interesting b/c they are not an all night city--maybe they want to keep this not all night belief
      - TENSION: disconnect vs. automation
        
        robots work 24/7
  - - - e-currency for the population--helping the unbanked people there
      - not the first digital currency in Africa-- the bit coin platform is used in other regions
      - leading in mobile payments for many years now--why now are we trying to solve for the unbanked
      - leapfrogged--over the desktop internet area--going right to e-currency
  - - - went up overnight// treating as a crime (hate crime?)
    - - If you are a Muslim youth and considering radicalization--how would you react to this?
      - Firefly: empty promises made by radicals--hostile and negative tone put toward Islam
      - condensing--but they are hitting every point
      - EOC taboo toppling--treating taboo in a new light
    - - vendors are also all black owners
      - tie in mood states as the year goes on
      - differences between diversity/inculsion and inequity--addressing the inequity in distribution
      - tie to safety pin box--cause kitting!
    - - EOC unapologetic // taboo toppling // perceptual diversity
      - similar to Japanese signals about the need for companionship
    - - EOC Modern Family
      - new TV show with religion
      - human connection to foster change
    - - Outsiders welcome approach
      - video produced and directed by Saudi men
- - - - scheduled manipulation of bacteria--creating different designs
      - EOC: Tangible Intangible--map/city of the bacteria living in
    - - flooding of counterfeit items--amazon does nothing about it--Should they?
      - EOC: Radical Transparency
      - New EOC--fake? or something speaking to all the fake things we've seen (news, clothes, etc.)
    - - will people lose body language or facial cue decoding skills
    - - museum /fashion of the hijab
      - EOC Outsiders Welcome
      - not a show, but a museum
      - new Islamic identity that is emerging--ballerina with hijab//Firefly
    - - sneakers, bomber jackets, off-the-shoulder dresses
      - buying at full price and replenishment rates to get this data
    - - EOC Horror Comedy
      - accepting physical differences//physical disabilities would be more approachable
    - - Think like a Criminal--could be used for bad or could be used for privacy
      - can't escape surveillance, you have to overwhelm it now
        
        term for this?? used in hacking--this concept brought to design how we overwhelm the algorithm
    - - fits with his pretty quirky but not too out there brand
      - brand elasticity -- yes he has this permission
      - brand built world--branded content effort by SquareSpace -- creating video content for his new line
      - could be agenda but just shifts it to use the word Quirky (taking out masculine or feminine)
    - - could be useful in cities with bad air pollution
    - - releasing the comic serially
      - EOC Handrawn--> Refreshed Classic
      - Premium friction
      - Rise of narrative as the ultimate desirable quality--story over look
      - Premiumization / luxury of Nerd-ism
      - rebrand identity--
    - - Refugee Economy
    - - video high /low
  - - - Makeup line celebrating Latina women and how they wear their makeup (heavier, unapologetically)
      - what is aspirational based on your culture?
    - - Clinique and Crayola teamed up to makeup chubby lip crayon box --only created one new color, just renamed based on crayola colors
      - borrowing from Too Faced--makeup that smells good, makeup for kids
      - EOC Kidult, Play
    - - Nail porn trend
      - EOC: refreshed classic (revival of the snow globe)
      - Camera Culture--all for photos
    - - its like a fit bit for your hair
      - This is the first "they really made this thing" out of CES
      - fast following--youre just doing it to say you have a connected device
      - lots of beauty products going into the Smart Tech space
      - Inclusive economy// AI signals
    - - Reaction to the first cover boy
      - true to the brand? this needs to be there
      - safe choice he has many followers--also much more gender fluid
    - - includes lipstick liner eyeliner and shadow
      - certain aesthetic going on there--uuber feminine men // what about more natural looks
      - Caitlyn Jenner is transgender and this is a genderless line--she is now a woman
      - MAC is such a bold brand--so it can't be too natural
  - - - EOC Noah's Archive
      - are these trees already dead or being cut down? -- isn't any wood sculpture waste then?
      - interesting theme of REVEALING-- social media revealing who you are, drone revealing what is under the water, and now this tree
    - - Essentially first world problems
    - - EOC Tangible Intangible
      - future of data visualization
  - - - track inflatables? bed that makes itself
      - shelter relief after disaster
      - could be used for comfort
      - use for packaging also --CPG clients
    - - ASMR
      - fidgeting solutions--track this
      - we are now a generation of fidgets b/c of addiction to phones--technomaladies
- - - - Lesbianism is the root of all hipster style (according to the signal)
      - EOC: Micro Tribes, Blurred ID
      - Gender continuum that exists
    - - What does it mean to be closeted anymore? FB knows before the person or before the person tells anyone
      - how browsing online and that collection of data can show so much more than you or others know
      - healthcare implications? symptoms of disease before person is aware
    - - New Masculinity being depicted (stay-at-home dad) also power woman--daughter being told the new narrative of writing new script for life
  - - - consumerism and capitalism built into pop culture--move into a dictatorship like Nazi Germany (pop culture driven--fake news, etc this idea is now resurfaced as potentially a true path)
      - election 2016--little discussion about actual politics but simulation of pop culture was HUGE -- this isn't seen in Germany as much (anymore)
    - - created by two Black Detroit women--monthly subscription to help teach radical compression
      - directed to do different things each week
      - this movement was criticized for being a form of "slacktivism"
      - problematic??
        
        the cost might be problematic-- 100 dollars a month --> elitism in the form of activism
        
        but it is a creative way to fundraise--no product but a set of actions its a behavioral kit
    - - Canada has no core identity or mainstream--there are shared values but not one identity/way people look
      - fully independent in the 80s--what makes this country so diverse and accepting?
    - - to help evaluate whether this will help entrepreneurship or take on jobs that are not financially valuable
      - layer of reassurance to the unemployed
    - - interesting indiment of the internet--words have weight and they last (by printing it out)
      - show the receipt--print out show they did something wrong
      - Will this get memed??-- already did it
    - - Brand as Educator//federal legalization
    - - wasn't developed for fake news, but talk about it in this context in the article
  - - - only stipulation was to look into the "Pay it Forward" community online and spread awareness
        
        creative fundraising
  - - - wants a sibling so badly, but then found Skelly--head popped off one time, realizing its not really real then was given a doll
    - - designed for kids with lots of questions--stay in the kids room//isolated space and designed to understand their language
      - takes the place of humanity for certain questions--benefits of technology vs. benefits of humanity
      - rudeness?? build in manners of some sort
    - - EOC Modern Family
      - shift in parenting--Multigenerational
    - - Alexa being able to replace this--but isn't it an important human conversation??
      - brands can make periods cool?
- - - - refreshed classics--happened during decriminalization in 70s also
    - - author calls them "shit pics"--pix get really bad after they are reposted/editted so many times---multiple screenshots etc.
      - age and vitality of meme--haziness
      - EOC: Background as Foreground
    - - EOC: Modern Family, Perceptual diversity
      - emotionality--growing love with animals & humanization of animals CONNECTS TO 2016 video a year given a voice // a dog given a voice
    - - Gen Z uncle dressed in a suit to give a good impression to his newborn niece
      - 2017 icon--Ken Bone of 2017
    - - had to ask him not to dab in the photoshoot
      - people often dab in a background as foreground matter--stealing the spotlight in a discreet way
    - - internet decided that Wendy's definitely one--Positive Negativity (real time social media responses)
      - MCD's -- micro moments things they can action on immediately on social
      - EOC unapologetic -- come forward and express it
      - post-truth era--did Wendy's create this account themselves??
    - - dad earning "internet points"
      - Gen Z doing things for their parents--Unmoney
    - - how are brands going to behave under the Trump--brands are starting to speak Unapologetically
      - does when have this type of cultural permission/ brand elasticity--they are giving themselves this permission
    - - anti-Semitic hate symbol (b/c it was adopted b/c of the Turmp campaign)
      - they know how to speak troll and internet talk--this is typical for fast food // higher end should stay away
    - - Absurdism
    - - legally blind artist--morphing images
      - EOC Visceral Media
  - - - EOC Horror Comedy
    - - didn't want to be liable so they framed it as hitting an iceberg--something uncontrollable // manipulating news stories (is this fake news? or was it easier to fake news back in the day?)
    - - milk symbol of childhood, innocence, etc.
      - adults drinking milk in movies is creepy
    - - zombie movie-- telling story from moment of infection to how to deal with it
      - Gin Z as most misunderstood b/c of intelligence and personality
  - - - connects characters and their language/interactions
      - could use this type of data visualization for many other things-- DNA of things, DNA of live events
      - could this be used in other films, etc.
  - - - both sides will have a negative word
      - tool to use for cultural forecast/breakdown of the election results
        
        this would be HUGE for social listening
      - EOC Tangible Intangible
  - - - discovery tool for kids
      - responsive design--increasingly desiring our environment to respond to us
    - - you play as a wheelchair
      - perceptual diversity
  - - - refreshed classic
      - almost identical
      - urbanization//mega cities
    - - Rennaissnacing
      - art of translation--could be different per person
    - - motivation aspect--frictionless, constant connection
      - Apple Watch as annoying friend-- manipulate personality
    - - message--wisdom of community vs. the institution
      - Spec--content being created by others, do you rethink your marketing based on this?
  - - - started in 2012-- now annual
      - EOC literal background as foreground
  - - - Humana--boomers relationship with technology
    - - process behind really popular songs--tangible intangible, you don't realize the minute differences came from something bigger