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{G3} Brian Chesky on Launching Airbnb and the Challenges of Scale (Design…
{G3} Brian Chesky on Launching Airbnb and the Challenges of Scale
Story of Airbnb
At that time,known as the worst idea ever
Book someones home anywhere in the world
Design conference in San Francisco
Hotels were all sold out
Decided to create a bed and breakfast for the conference
Hold 3 guest at their house
Came as strangers left as friends
National democratic convention
Decided to get bloggers to write about them and work their way up to the new stations etc..
Got rough 80 bookings for the convention
Ventured into the cereal business as they were desperate
Sold 30,000 worth of presidential-themed cereal to fund the company
Got into Y combinator
Helped them to build a structure
There might be no investors at demo day
But if they are profitable they will not need funding
Brian Chesky
Went to art school
Studied Industrial design
Parents are scoial workers
Was unfamiliar with entrepreneur
Went to RISD
being told he can change the world
Met one of the co-founders here
Quit his job
Drive up to San Francisco to help create a company with his friend
When they first started
Host must have an airbed
Keep on launching even though they have already did so
Many investors were not interested in their idea
Fly over to the first few homes and live with them + writing their first reviews
Maybe the first website to be able to pay directly to the host
Airbnb's Belief
Three clicks to book a home
To be a cereal entrepreneur
Seven Star Design
The company felt that 5 star was kind of low
To do something more than people expected
Design and Culture of Airbnb
They model their office space to certain Airbnb homes
Create a norm of what they are focused on
Using tactile vision
Everyone should be a product person and live and breath the product
He stayed in people's houses for about a year
There is no good and bad culture only strong and weak
A strong culture is when people feel and believe what you are doing
A shared and certain ways things are done
Founder play a big part in the establishment of the culture
important factor of culture
hiring
management
being adaptable
Culture is about repetition
Repeat the things that matter
Scaling the company
Hiring
learning to manage the new hires
Moving from an intuition to dart informed
Start to think long term
Having a plan , road map or strategy
What gets you here doe not get you there
When scaling the company , they have to think of the future success more than long term success
Success formula
Get customers to love your product
They will help spread the word and grow the business
Do things that do not scale
Get everybody to focus and work on something together
How they start moving to different cities
Started from New York
Hoping guest that stayed in New York will turn from a guest to a host
Main way they grew was through word of mouth and PR
Also had a one licked tool to distribute on Craig's list
Also used google advertising
Tried to partner with event companies
Meet and educate the host
Stages of start up
1st Stage: Survival
Nobody believes in you
And you stop working on it
Existential threats
Competitors
Their website was being copied
The competitor wanted to take over the Europe market
How Airbnb won
Better community
Better product
Flew to Europe and trained employees
Government relations
New York passed a law that conflicted with Airbnb
The attorney general wanted the data of the users
They went to court and Airbnb won and they only have to give up some information of users
2nd Stage:Fire fighting