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Management (Planning (Organizational Missions & Competitive advantages…
Management
Planning
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Differentiation
Zara: Fast Fashion
Dont need to guess fashion trend, creates sense of scarcity, can adjust to market conditions
More expensive, less creative, Higher cost of frequent shipping
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Industry Scope
franchising
No up front payment, corporation cannot sell the store or adjust size, store owner recruits people, corporation collects payments from the store
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Owning a store
Pays up front, corporation hires employees, keeps all profit
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Leading
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HRM
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Human Capital (knowledge, skills & capabilities of employees) drives performance
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Includes: Recruiting, Training, Motivation, Evaluations
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Controlling
Steps of Controlling
Measure Actual Performance, Compare with Standards
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