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DIGITAL MARKETING 2017 (WEBSITE (Brand image delivery (Consistent writing…

- - - - Events with photographer
    - - content control from one person
      - copy weriter
- - - - blogger
      - magazine articles
      - soft branding colleftion
- - - - product
      - Destination
    - - Per properties
        
        EX) FOURSEASONShttps://www.youtube.com/watch?v=fWgaxVBGD6E
  - - - Active Promotion Selling
        
        Create events for promotions
      - Story telling
        
        Plataran Encounter
        
        Guest Activities
        
        CRS
        
        Sell Experiences not rooms
      - Micro Engagement
    - - Brand Awareness
        
        CRS
        
        Destination
        
        Local Community
        
        3Xs
  - - - hashtag campagins
        
        Core Branding Hashtags
        
        Plataranencounter
        
        Plataran Activity Hastags
        
        plataranview
        
        Plataranbreakfast
        
        Mass awareness hastags
        
        LCimate change
        
        Etc..
    - - Property promotions
      - Higher engagement level
        
        Micro Engagement
        
        Exciting hastags on related days
        holidays
      - Targeted promotions
- - - - Quarterly
        
        Developments
        
        sharing core values
    - - Monthly
        
        Seasonal Promotions
        
        upcoming news
  - - - Hospitaltiy.net
    - - MrandMrsSmith.com
- - - - Content control
        
        Does it represent our brand?
        
        Copy Writing
    - - Diffieriantiate between competitors