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G8-Brian Chesky on Launching Airbnb and the Challenges of Scale (Change…
G8-Brian Chesky on Launching Airbnb and the Challenges of Scale
About Airbnb
Founder
Joe Gebbia , Nathan Blecharczyk,Brian Chesky
Origin
SF
Air bed and breakfast
For designer who will attend to the design conference
Big ideas sound stupid in the beginning.
These ideas could potentially become life changing ideas.
7 star design principal
you loved so much you would tell everyone.
Travel has the potential to transform your whole life
met people on my own travels who changed my life.
how to broaden
once become guests, may become hosts in the future
the main way in the early days
targeted a lot of events
supply and demand are not at the same location
Google advertising
the main way now
word of mouth and PR
Change the world
bloggers and followers
getting attraction
spread his idea
google advertising
book someone's home anywhere in the world
meaningful impact in life
travel around
air bed and breakfast
find people to love you
learns how to design
every moment is an opportunity to do something slightly more than people expect
hosting
experience
hospitality
design is not what something looks like, it's how something works
how he get in to Y combinator
first by people recommend to get in to Y combinator
second he meet paul graham in Y combinatory
because of a box of Obama oh's
because of that he funded the company
if you can convince people to pay $40 for a $4 box of cereal maybe you can gets strangers to stay in others strangers homes
Brian Chesky's background
the turning point of his life
going to RISD(Rhode Island School of Design)
the profound impact on him
met Joe Gebbia
start designing to change things