New TYRA Beauty Business Plan (The "Experiment" (Interesting…
New TYRA Beauty Business Plan
How do people buy makeup today?
Learn from friends and family
They learn from youtube/instagram tutorials
They learn from blogs and lists
They see it works for them
Focus on my top TYRA Beauty products to promote.
Observation: People in my demographic aren't engaged in or buying from direct sales companies
Why aren't they buying?
Why aren't they engaged?
Why do more people buy from Sephora and Mac than from direct sales?
Is it the people?
Is it the products?
Is it the publicity?
How can i get people from my demographic more engaged?
Hypothesis: My generation isn't buying from direct sales because it doesn't cater to the way we shop or build trust with makeup companies.
Predictions: If I am correct, then I should see sales from my demographic at the same rate, if not more, than high ranking Beautytainers
College students buy from drugstore, Sephora, and Ulta for makeup products
Black Women buy from specialty black owned brands
Focus on college students needs
Students want something they can afford with a bit of splurging
How can you get people to buy from you?
You become a personality
You focus on providing value that no one else does
Create quality photos