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Strat Man Revision Cont (Strat directions - Ansoff matrix (Market…

- - - - Cost leadership
      - differentiation
      - focus
      - hybrid strategies
      - Generic Srats for comp advantage
        
        Cost leadership
        
        becoming lowest-cost org in domain
        
        cost drivers- lower input costs, econs of scale, experience, product and process design.
        
        Differentiation
        
        two key issues- strat customer whose needs the differentiation is based
        
        who are the rivals who may become the rivals
      - Porter argues - it is best to choose which generic strat and stick to it - otherwise firms end up stuck in the middle
    - - hyper competitive strat
      - cooperation
      - game theory
    - - purpose of SBUs to allow large corps to vary starts according to needs of the market
        
        each SBU can be help responsible for success or failure
    - - Competitive strat is concerned with how SBU's achieve competitive advantage in their domain or activity.
      - Competitive advantage is about how the SBU creates value , greater than costs of supplying them and superior to that of rival SBU's
  - - - focus on the prices to customers rather than cost to orgs
      - the design allows for adjustments in strat rather than stark choices
- - - - can be expensive and high risk/ involves project management risks
  - - - this can take org beyond existing market can radically increase org scope