[G7]How Airbnb designs for trust | Joe Gebbia

Well-designed reputation system is key for building trust

Build Olympic trust between people who had never met.

Idea Inspiration : Red mazda miata

Opportunity : Design conference coming to town

Startup : 2008-Airbnb

Sharing economic

Commerce with the promise of human connection.

Share a part of ourselves.

Fail : people can't trust stranger without reputation system

We prefer people who like us

High reputation beats high similarity

Creating reputation system to build trust between people

Nowadays, travel like fast food,
efficient and consistent.
But lack of local experience.

Right amount of disclosure

Example

Hospitality always be there.
Design made things become better.

Take the components of trust, and design for that. Design can overcome deeply rooted stranger-danger bias.

What else can we design next?

South Korea

Repurpose government parking spots to be shared by residents.

Connect students who need a place to live with empty nesters who have extra rooms.

Use the size of box to adjust the length of message, and use hint to guide guests to share when they send message to host first time.

Problem

Start an incubator to help next generation of sharing economic starts up.

Unauthorized parties and trashed homes


Theft

Left guests stranded in the rain

Others

Bring us community and connection.