[G7]How Airbnb designs for trust | Joe Gebbia
Well-designed reputation system is key for building trust
Build Olympic trust between people who had never met.
Idea Inspiration : Red mazda miata
Opportunity : Design conference coming to town
Startup : 2008-Airbnb
Sharing economic
Commerce with the promise of human connection.
Share a part of ourselves.
Fail : people can't trust stranger without reputation system
We prefer people who like us
High reputation beats high similarity
Creating reputation system to build trust between people
Nowadays, travel like fast food,
efficient and consistent.
But lack of local experience.
Right amount of disclosure
Example
Hospitality always be there.
Design made things become better.
Take the components of trust, and design for that. Design can overcome deeply rooted stranger-danger bias.
What else can we design next?
South Korea
Repurpose government parking spots to be shared by residents.
Connect students who need a place to live with empty nesters who have extra rooms.
Use the size of box to adjust the length of message, and use hint to guide guests to share when they send message to host first time.
Problem
Start an incubator to help next generation of sharing economic starts up.
Unauthorized parties and trashed homes
Theft
Left guests stranded in the rain
Others
Bring us community and connection.