Myanmar Specialty Coffee
A Coggle Diagram about US MARKET PARTNERS
(Atlas Coffee - Coffee Importer
"a Seattle-based importer of specialty coffee beans, has procured its first cargo of Myanmar coffee that will be shipped to U.S. markets in the coming months. The delivery will mark the first-ever exports of specialty coffee from Myanmar to the United States."
- Craig Holt : FOUNDER of Atlas Coffee
, La Colombe Coffee Roasters
- Located in Washington, D.C.
and RETAILER - WHOLE FOOD MARKETS
“Often it starts with the basics — pick ripe cherries,” Hetzel said, referring to the preharvested form of coffee that contains the bean that coffee drinkers more commonly associate with their beverage. Hetzel’s CQI team serves as specialty coffee consultants to Winrock on the project. Among the techniques they teach farmers is to pick the fruit at its proper level of ripeness and then employ a series of storage and processing methods to prevent the seed from rotting.
"“Only countries with high levels of production per square hectare are able to compete and make money when prices dip down to low levels,” Andrew Hetzel, a value chain specialist with the Coffee Quality Institute, told Devex. Around the equatorial belt of coffee producing-countries, there are essentially just two — Brazil and Vietnam — that are able to consistently compete on commodity-grade quality, he noted.
- .... variety of agricultural best practices to ultimately yield higher quality beans. Methods range from plant management to composting techniques to efficient uses of coffee drying racks.
- CQI - Andrew Hetzel said:
- Smallholder farmers, unable to grow at the scale of these larger commodity producers are either leaving coffee production altogether or are being forced to differentiate their products.
- They are differentiating through the other, roughly 10 percent part of the coffee trade known as specialty coffee. While there is no textbook definition for specialty grade, industry aficionados ultimately describe it as coffee that is free of defects and unique by some differentiating factor such as quality, origin, certification or flavor.
- Specialty coffee is the fastest growing and highest value coffee on global markets and it is likely the most viable route going forward for small scale farmers.
and Starting time: October 2014
- Winrock has trained about 3,400 coffee farmers
), Myanmar Coffee Association:
- The remarkable story of Burmese coffee began with Rick Peyser, a volunteer with the Farmer-to-Farmer program who identified the potential of Burmese coffee in 2013 and wrote an influential trade article about it. This led to visits from other volunteers and, in 2014, to the creation of the USAID-funded Value Chains for Rural Development project implemented by Winrock.
, USAID - US Agency for International Development
- JUSTIN FINNEGAN - Deputy assistant to the administrator
“This is an example of what can be done,” said Justin Finnegan, deputy assistant to the administrator of USAID’s Bureau of Food Security, who visited the Burmese towns and villages where coffee cherries were being processed. “We rarely get to come from the field to an event like this and get to taste [the product] and see everyone excited.”
"China, for example, a traditional tea drinking country, is expected to import as much coffee as the United Kingdom by 2020 according to the International Coffee Association. And the U.S. Department of Agriculture is predicting a 20 percent growth in the specialty coffee shop industry in the Philippines by 2019."
- Demand for specialty coffee, meanwhile, is steadily growing and being pushed by two strong tailwinds — emerging markets and sustainability.
, "“There was no product differentiation and no price differential,” said Stephen Walls, head of the Value Chains for Rural Development program at Winrock International, a development contractor. “Ninety-nine percent [of coffee farmers] have never tasted their own coffee. There was no connection to where their coffee was going.”
, Specialty Coffee?
- Coffee that is free of defects and unique by some differentiating factor such as quality, origin, certification or flavor.
, Partnership for Gender Equity:
Link : http://www.coffeeinstitute.org/designing-way-forward-myanmar/
, Mya Ze Di - coffee producer community
, Location of Coffee producing: Southern Shan State
, Note: WHO & HOW are you selling to will determine the quality of your product.
-"Most of Myanmar’s harvested coffee, in fact, either serves the domestic market or is exported overland to China via a network of brokers. In either scenario, the final payment to the farmer is low."We are selling to the bad quality coffee shop and to the foreigner coffee processor.
- Bypass the commodity market.
- Sourced directly from smallholder farmers
- Fair trade standards.
- Growing number of conscious consumers who wants to know the origin of their food.