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DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS

A Coggle Diagram about Marketing Communications Mix, Marketing Communications Mix, Determine Objectives (Brand Purchase Intention, Brand Attitude, Category Needs and Brand Awareness), Communication Platforms, Measuring Communication Results, Establish Budget (Competitive-Parity, Objective-and-Task, Percentage-of-Sales and Affordable Method), Role of Marketing Communications, Marketing Communications Mix, Communication Platforms, Design Communications (What to say?, How to say it? and Who should say it?), Factors in Setting the Mix, Identify the Target Audience, Communications Process Models, Select Channels (Personal Communications and NonPersonal (Mass) Communications), Marketing Communication Effects, Fragility of Communication Process, Response Hierarchy Models, Elements in the Communications Process, Steps in Developing Effective Communications, Cost-Effectiveness / Buyer-Readiness, Developing Effective Communications,
Consumer States for Two Brands, Integrated Marketing Communications and Coordination and Implementation