Cultural Policy & Digitalisation
A Coggle Diagram about Digital Natives (Digital Immigrants, Prensky 2001: claims digital age is fundamentally changing out society, People born into the digital age e.g. Millenials, Next generation will be completely native - and to new tech., Email linked us, along with social media and Web 2.0: and explosion of user-generated content, file-sharing and online networking have created a rapidly shifting picture which user gen content, communication and appropriation provide both a challenge for media industries and new forms of audience access.), The Future? (Originality could become difficult, Will there be time for nostalgia as change occurs so quickly?, Way in which we receive media will continue to change, "The next step in the evolution of the creative industries is to return the concept to where it began", Lack of privacy now, could increase and Eventually could revert back simplicity and originality), Cultural Policy (Copyright, Overprotection a danger, Patents - "protect ideas that are new, non-obvious and useful applicable to industry." - Hesmondhalgh, 2010 and Trademarks - protect symbols intended to distinguish the products of brand, company, organisation...) and Culture - owned by the Public?