Week 9
Products: Advertising Industry
Accutron Advert 
soft selling
simple advert/ gets straight to the point
Persuasive voice
From the view of a person and audience that would buy the product
Softly Persuasive
Sponsored Videos (YouTube)
there can be lies
we sell/ you buy
it can divide audiences
audience
seller
money
helps get interest in the product
sometimes negative
Sainsbury's Christmas Advert
happiness
sells a family life style
spending time with the family
they have the greatest gift you can give to your family
work hard
Its saying that Sainsburys is there for you when you need happiness and family, great food, and decorations to make Christmas even better
Cloverfield
Small buget
had fantastic revenue
make it interesting
Movie broke records $40000 opening weekend
they made a clip for each country it was being released in
get as many views as possible
In 4 weeks the video created 4.5 million views, half from outside the US
on hundreds of blogs
unfiction.com
main Cloverfield discussion
Shut down
Was too succuessful