Week 9
Products: Advertising Industry

Accutron Advert uploaded image

soft selling

simple advert/ gets straight to the point

Persuasive voice

From the view of a person and audience that would buy the product

Softly Persuasive

Sponsored Videos (YouTube) uploaded image

there can be lies

we sell/ you buy

it can divide audiences

audience

seller

money

helps get interest in the product

sometimes negative uploaded image

Sainsbury's Christmas Advert

happiness

sells a family life style

spending time with the family uploaded image

they have the greatest gift you can give to your family uploaded image

work hard

Its saying that Sainsburys is there for you when you need happiness and family, great food, and decorations to make Christmas even better

Cloverfield uploaded image

Small buget

had fantastic revenue

make it interesting

Movie broke records $40000 opening weekend

they made a clip for each country it was being released in

get as many views as possible

In 4 weeks the video created 4.5 million views, half from outside the US

on hundreds of blogs

unfiction.com uploaded image

main Cloverfield discussion

Shut down

Was too succuessful