Cultural Policy and Digitalisation: Copyright, Property and Regulation in a Digital World.
Definitions:
⭐ Digital Native: Generational and feeling naturally comfortable with technology. (Prensky, 2001) said, "today's students represent the first generations to grow up with this new technology).
⭐ Digital Immigrant: Somebody to has to adopt to technology around them. For example, the majority of elderly people are not instinctively comfortable with technology.
⭐ New Media: How the technology is shaping behaviour and interation.
The Internet
Who does the internet belong to?
Levels of ownership include:
A large variety of people have a variety of things to do on the internet for different reasons and agendas- what gives people more power than others?
⭐ Government regulating.
⭐ Creators of websites and webpages.
⭐ People a part of the deep web, rather than the surface web.
⭐ People taking part in social media; interacting with eachother.
Link- Social media ownership and new media- how are different forms of social media used for communcations? Do contributors of social media (e.g, sharers and posters) have a higher level of internet ownership than those who just read what they post on social media.
Web 2.0- network as platform
⭐ File-sharing.
⭐ User generated content.
⭐ Online networking.
User-generaed content, communication and appropriation provide both a challenge for media industries and new forms of audience access.
The user has the power and capability on a continuous updated service; this means a richer experience of web consumption.
Link
Balance between producer and consumer- e.g spotify is where you consume music and produce playlists, in which you can share for other people. Is this what we consider the creative aspect of ownership?
Policy
Key Terms:
⭐ Patens: To protect ideas that are new, non obvious and useful to the industry.
⭐ Trademarks: Protect symbols intented to distinguish the products of companies from one another, (e.g the Apple's symbol).
⭐ Copyright: Protects the expression of the ideas defined in law and artistic works. Cannot patent the base idea, but the added on expressions.(E.g in the video game industry, casual games tend to copy the base idea, yet have an original expression.
Additional to copyright- a body of works which has passed the laws of copyright and lost their exclusive rights, which can be used by anyone in The Public Domain.
For example, Pride and Prejudice has been adapted many times into newley styled films and stories. These new versions have new copyright so that their new ideas can't be adapted further.
Further analysis of New Media-
⭐ Manipulable- can take and change it.
⭐ Dense- a lot of information to choose from.
⭐ Networkable- sharable to communicate.
⭐ Compressable- can shrink large amounts of data down.
⭐ Impartial- free from bias.
Does copyright matter in an age of new media? New media today is at it's highest of creativity, in which people like to adapt works which of are copyright.
The Future- what is next?
(Hartley, 2011) says that the creative industries will return to the concept, 'creative industriousness' where it began. Allowing people to become a part of the creative industry and for it to become coordinated, scaled and technologically enabled.
⭐ Interactivity- what does the audience want?
⭐ Co-creation- crowd sourcing.
⭐ Virality- pathway to monetisation.
⭐ Quality control- click bait which reduces creativity= more chance and can't seperate content.
⭐ Memory- the internet doesn't forget, an archive and reminder of memories you've uploaded throughout your life.This can be both a positive and negative expeirience.
Pride and Pejudice + Zombies adaption.