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CREATING BRAND EQUITY (Brand Elements (Brand Names, URLs, Logos, Symbols,…
CREATING BRAND EQUITY (Brand Elements, Strategic Brand Management, Brand Roles, Customer-based Brand Equity, Brand Equity Models, Developing Brand Elements, Holistic Marketing Activities, Branding Strategy, Branding Decisions, Role of Brands, Brand Element Choice Criteria, Responsibility to community, Managing Brand Equity, Scope of Branding, Building Brand Equity, Secondary Associations, Internal Branding, Brand Communities, Brand Equity, Brand Promise, BrandAsset® Valuator Model, Universe of Brand Performance, Brand Dynamics Pyramid, Brand Resonance Pyramid, Secondary Source of Brand Knowledge, Brand Value Chain, Interbrand Brand Valuation, Brand Portfolio, Brand Extensions)