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Marketing (Psychological influences (Pg 131) (Perception, Learning,…
Marketing (Psychological influences (Pg 131), Promotional mix (Pg 477), Promotional approach (Pg 481), Purchase decision process (Pg 124), Sociocultural influences (Pg 139), Situational influences (Pg 129), 4 requirements (Pg 7), Marketing mix (Pg 11) Controllable, Environmental factors (Pg 11) Uncontrollable, Product life cycle (Pg 295), Types of appeal (Pg 509), Product manager (Pg 301), Consumer involvement & Problem solving variations (Pg 129), Advertising (Pg 505), Products (Pg 271), Product mix (Pg 273), Social media definition (Pg 540), Marketing definition (Pg 5), How marketing discovers and satisfies needs (Pg 8), IMC & Communication definition (Pg 475), Public relations (Pg 531))