A Coggle Diagram about Demand
, Geo Breakdown
, Key brands / spenders / verticals
- Agency Trade Desks
- Client Direct
- Other DSPs?
, What is our client crossover?
, PMP v. OM Breakdown
and Outstream v. Instream preference
), Integration Agenda
, Key influencers
, Current Integration road map
and How does their spec aligns with ours?
, Key advocate
and Account person
(Who else are they working with?
and Typical CPMs they see
), Platform Features
(KPIs / Key Delivery Concerns
and Platform Functionality / Unique Set-up
) and Connection via (BidSwitch, Index, AppNexus)