Products: Advertising Industry
A Coggle Diagram about Advertising and TV
('Broadcasting[...] cannot be understood separately from the advertising industry' [Meyers, 2011: 207]
, Product Placement
, Advert breaks
, Programmes can be sponsored by a particular company
, Adverts on the internet for a new TV programme
, Print Advertising with an interview with one of the stars from the show
, YouTube videos
and Social media
('The elusive, intangible quality of a brand image is thus given a concrete value, or specific, calculated quantity.'
, '[S]ome corporations reach the point where they find it more profitable to sell the rights to their brand'
and 'Culture is the society we build with our brands'
), Comparing Adverts
(Lucky Strike advert
and Television advert for Guniness
) and Advertising tactics #